Based out of Hyderabad, Telangana
Hi, I'm Shiva Charan.
Senior Performance Marketing Expert.
10+ years driving growth across SEO, Paid Ads, Social & Analytics. An omnichannel marketer turning data into measurable revenue.
A decade of marketing that ships results, not slide decks.
Hey, I'm Shiva Charan — a digital marketer based out of Hyderabad, Telangana, with 10+ years of hands-on experience scaling brands across SEO, paid media, analytics and content.
I started out as a Digital Executive and grew through senior roles owning end-to-end digital marketing for SaaS, D2C and B2B companies. Along the way I've shipped 450+ campaigns and worked alongside founders, operators and influencers to turn marketing into a predictable revenue engine.
My approach is omnichannel: SEO strategy, Google & Meta ads, GA4 + GTM, CRO, Looker Studio dashboards, email automation and performance marketing — all stitched into one measurable funnel.
I believe great marketing is half craft, half plumbing. Creative that earns attention, paired with attribution that proves it worked. That's the loop I optimize, every week, for every brand I touch.
Brands I've partnered with to drive growth.
The full stack of an omnichannel marketer.
Paid Advertising
Analytics & Data
Organic & Content
Tools & Platforms
My work.
Career Moves — Google Ads & SEO Recovery
After a website revamp triggered traffic loss, I used SEMrush to pinpoint quick wins and low-hanging fruit — recovering CTR and site speed. Then built a fresh Google Ads keyword strategy for the HR candidate campaign with tight negatives to filter irrelevant searchers.
- ▸Conversion rate up from 7.18% → 9.21% YoY
- ▸Conversions up from 272 → 403 YoY
- ▸CTR up from 1.67% → 5.75% YoY
Tees Law — Google Ads (Lead Gen)
Overall Google Ads program (Jun 2020 – Jun 2023) driving phone calls, form fills and PDF downloads across the firm's practice areas.
- ▸Organic clicks & impressions grew steadily since launch
- ▸Major lift across organic, paid, direct & referral traffic
- ▸Cost / conv reduced YoY from £10.22 → £9.38
- ▸+27.5K paid clicks in FY 2022–23 vs FY 2020–21
The Natural Wood Floor — Google Shopping (eCom)
Six-year Google Merchant Center & Shopping program (Nov 2017 – Sep 2023). Migrated from Standard Shopping to Performance Max as Google rolled it out, sustaining strong ROAS throughout.
- ▸Avg. £10K–£15K monthly revenue on £700–£800 spend
- ▸Conversion rate up from 0.75% → 2.56% over 6 years
- ▸8.6M impressions & 128K clicks delivered to target audience
- ▸Merchant Center feed fixes unlocked faster purchases
PSA Study — Meta Ads (AU)
Facebook & Instagram lead generation program for PSA Study (Sep 2020 – Aug 2026) — driving students into the funnel across Australia.
- ▸160,470 clicks delivered across campaigns
- ▸22.4M total reach across Meta platforms
- ▸1,260 qualified leads captured
Digital Nest
Generated 326 organic leads for Digital Nest using Quora, Facebook, Email, GMB, LinkedIn, Twitter and other channels — driving approximately ₹8 Lakhs in converted revenue.
- ▸Generated 326 organic leads across Quora, Facebook, Email, GMB, LinkedIn, Twitter and more
- ▸Revenue generated from converted leads approximately ₹8 Lakhs
What people I've worked with say.
"I've had the privilege of closely following Shiva Charan's impressive career in the field of digital marketing for several years. Shiva is a seasoned professional with 9+ years of experience, and his expertise extends across a wide range of industries, including EdTech, Health Care, SaaS-based, Product-based, Legal, and eCommerce. His deep understanding of key performance marketing metrics such as Conversion Rate, ROI, Click-Through Rate (CTR) and Cost-Per-Click (CPC) is exceptional."
"I am pleased to write this recommendation for Digital Marketing expert Shiva Charan, who has been an invaluable asset to our team in the realm of Google marketing and website SEO improvements. Shiva has consistently demonstrated a deep understanding of digital marketing strategies and has significantly contributed to our online presence and overall success. He possesses a wealth of knowledge and expertise in Google Ads, Google Analytics and Google Search Console."
Credentials from the platforms I work on daily.
Let's build something that compounds.
Whether it's a full digital strategy, performance campaigns, or consulting — I'm open to freelance & collaborations.